My introductory project at the University of Michigan-Flint was to create a new landing page for their Esports program.

The team is highly competitive and has an armful of high-profile partners and investors. I created a page that summoned the intensity of a pro sports team, while also showcasing UM-Flint’s impressive Esports lab and program.

My favorite subtle branding nod I included is that the background clouds are overlaid with the blue brand color of U of M. Also, the triangle is the same angle as the inside of the Michigan M.